NAAM SRISAARD


 

digital branding transformation

web ui/ux | seo strategy | google analytics, adwords | google & linkedin business tools

Eurotec Nutrition Group is a biochemical / animal feed additives distributor based in Bangkok, Thailand. The company specializes in product development, innovation, and marketing in Asia.


PROBLEm

Despite being almost 20 years old, the company does not own any independent online contact channel. The only form of online presence is job postings on various career sites.  


summary

methods & tools:

  • Survey
  • Client Interview
  • Print production planning
  • Digital & social media design

MY role: 

Brand management intern (part-time) 


DELIVERABLES

    PRINT:

    • Business Card
    • Conference Banners
    • Various marketing materials

    DIGITAL:

    • Website
    • SEO strategy & configuration
    • Google Maps Location Listing
    • Google Business Profile
    • Google Analytics & Adwords setup
    • LinkedIn Company Profile
    • PowerPoint template 

    approach

     
    Screen Shot 2560-12-24 at 8.06.31 PM.png
     

    process

    1. Identified top digital channels where millennials seek company information

     

    platform survey result

    Online channel Survey result

     
     

    Collected data from 50 respondents.

     

    2. Interviewed top management about current communications issues

     
    Our current digital presence is virtually non-existent. Our clients and prospective employees only know about us through word-of-mouth, which limits growth, and we want to change that.
    — Managing Director of Eurotec Nutrition
     

    3. Created website wireframe

     

    - Coming soon -

     

    Design

    BUSINESS CARD. Adobe Photoshop, Print Production

    PRESENTATION MASTER TEMPLATE. Microsoft PowerPoint

    CALENDAR. Adobe Photoshop

    NEW YEAR GREETINGS CARD. Adobe Photoshop


    RESULTS

    Eurotec Nutrition Group can now be found on various online channels: 

    SEARCH ENGINE OPTIMIZATION. Using effective SEO keywords, the Eurotec Nutrition website is now the #1 item listed on Google Search. 

     
    Google Search Result
     

    GOOGLE ANALYTICS. Installed Google Analytics tracker on website to monitor data for searches, direction requests, views, and more. 

     
    Screen Shot 2561-01-05 at 16.45.25.png
    Screen Shot 2560-12-15 at 1.10.02 PM.png
     

    GOOGLE ADWORDS. Coming soon


    REFLECTION

    - Coming soon -