ui/ux redesign for medical tourism startup
ui/ux design | growth strategy
MedAdvisor is a startup based in Sweden that connects patients to affordable healthcare solutions around the world, particularly outside the United States. The PaaS company aggregates data on medical procedures offered by partner clinics, browsable by various filters.
TOOLS & Methods:
Website builder (Wix)
2 months (October - November 2017)
Team of 3
- Inconsistent content offering across each page
- Unclear structure
All of these elements affect credibility and professional appearance of MedAdvisor.
The current MedAdvisor site organizes its content in the following structure:
The red dotted lines indicate inconsistent content (only present in few, random pages). Some issues the team identified for this structure:
- Very difficult to find a specified content
- Very difficult to expect what to see on each page
Categorized all the issues using the following framework:
This new structure connects the content into a loop that follows user logic.
Conducted benchmark research with other top service search engines such as Yelp, TripAdvisor, HomeAdvisor, and Google Reviews.
product usability test
Conducted a usability test with 5 new users, and observed the following results:
- Reduced number of clicks to reach specific content
- Reduced time taken to reach specific content
More details coming soon!
Using Wix, my team and I created a high-fidelity mockup of the redesigned UI for MedAdvisor. View the live site here.
- Coming soon -