NAAM SRISAARD


SE@G Cover Photo
 

unifying brand identities for a non-profit

graphic design | Branding | print MEDIA

Social Enterprise @ Goizueta (SE@G) is a non-profit researched center operated by Goizueta Business School at Emory University. The center runs multiple economic empowerment projects such as Grounds for Empowerment (empowering women coffee growers), Transparent Trade Coffee (platform connecting specialty coffee roasters and consumers), and many more. 


Summary

MY ROLE: 

Marketing & Communications Intern
(part-time internship)

Manage all branding and marketing efforts to engage community partners and students. 

METHODS & TOOLS:

  • Adobe Photoshop, Illustrator, other web-based design applications
  • Print production preparation
  • Squarespace, Wix
  • Facebook & Twitter
  • MailChimp

problem

  • Lack of brand consistency between SE@G and Goizueta Business School
  • Lack of design consistency within each program individually
  • No publication or material to consolidate and clarify the organizational structure

approach

Mapping and understanding organizational structure to identify the missing links: 

 
IMG_5207.JPG
 

1. Creating a visual link to the parent organization

 

Consolidated GBS design elements & style guides.

GBS color pallette.png

Redesigned the main logo incorporating a GBS-style font. 

seg logo process.png
 

2. Standardize all materials within each brand

 

Developed a style guide for each brand.

- Coming soon-  

 

3. Design and publish a unifying informational document

8 foot banner, vinyl print


DELIVERABLES BY PROGRAM

start:me | small business incubator for micro-entrepreneurs

 

GROUNDS FOR EMPOWERMENT (GFE): MAKING COFFEE WORK FOR WOMEN

GFE+Vertical+Banner.png
GFE+Website+Header.png

TRANSPARENT TRADE COFFEE (TTC): Platform for specialty coffee consumers and roasters to share insights about the economic treatment of coffee growers.

OLD

TT Insight.png
Screen Shot 2561-02-01 at 7.19.25 PM.png

NEW

THE MONTHLY GRIND 

Bagles Before Business - TV.png
Monthly Grind - TV.png

TEMPLATE FOR SPECIAL EVENTS

FLYER


in action

My print work at the World Specialty Coffee Conference 2016 at the Georgia World Congress Center in Atlanta, GA.


REFLECTION

Throughout the duration of this internship, I worked with a team of two other student marketing interns and various community partners. As the intern team grew, I able to start thinking about transferability and developing templates to standardize everything that I've done. 

image1.jpeg

Note: the cover photo at the top of the page was taken from GBS website, which has recently undergone major rebranding. Future SE@G pieces will begin to reflect this soon.